It is the best-selling single of all time in Australia. Worldwide, it was the third best-selling digital single of with sales of 9. The video is a parody of the horror film 28 Days Later.
Lauren Bennett, featured in the song, also appeared in the music video. Director Mickey Finnegan described the concept: 'There's been an epidemic, the world has gone crazy, as soon as the song came out, everyone got possessed and all they want to do is to shuffle, everyone is a shuffler.
This music video takes place after the events of Sorry for Party Rocking , the previous song by the duo. This video's opening caption says Redfoo and Sky Blu fell into a coma due to excessive party rocking and that their single was released the next day.
Redfoo and Sky Blu exit the hospital into a deserted street full of litter and abandoned cars. They spot a man 'shuffling' to their own song before they are quickly grabbed by another man in a dress-shirt Malcolm Goodwin , a parody of Louis from Left 4 Dead and Shaun from Shaun of the Dead , who hides them behind a car and explains to them that ever since their single came out, everyone around the world simply 'shuffles' all day long.
Mid-conversation, the song begins to play in the street, and the man quickly hands Redfoo and Sky Blu some Beats by Dr. Dre earphones for the purpose of muting the song. Redfoo and Sky Blu insert the earpieces and are told to play along with the song. Soon, the street is filled with 'shufflers', including label mate Colette Carr, all dancing to the song. When another young man, sporting an Atlanta Braves cap, tries to escape from a building, he is surrounded by the dancers in a style indicative of a zombie mob, before re-emerging with new clothes and shuffling, having been 'infected'.
They spot a man 'shuffling' to their own song before they are quickly grabbed by another man in a dress-shirt Malcolm Goodwin , a parody of Louis from Left 4 Dead and Shaun from Shaun of the Dead , who hides them behind a car and explains to them that ever since their single came out, everyone around the world simply 'shuffles' all day long.
Mid-conversation, the song begins to play in the street, and the man quickly hands Redfoo and Sky Blu some Beats by Dr. Dre earphones for the purpose of muting the song. Redfoo and Sky Blu insert the earpieces and are told to play along with the song. Soon, the street is filled with 'shufflers', including label mate Colette Carr, all dancing to the song. When another young man, sporting an Atlanta Braves cap, tries to escape from a building, he is surrounded by the dancers in a style indicative of a zombie mob, before re-emerging with new clothes and shuffling, having been 'infected'.
Frightened after observing the fate of the other man, Redfoo and Sky Blu begin to dance along with the others, pretending to be infected, too. After the line 'No lead in our zeppelin', the shot cuts directly to the front of the hospital which appears similar to the cover of Led Zeppelin's album Physical Graffiti.
This is a nod to the English rock band, whom the duo has cited as being a personal influence. Halfway through the video, the previously infected young man dances towards Redfoo and Sky Blu, who look terrified. The video fades to black, but quickly opens to a new shot, in which it becomes apparent that they, too, have become infected, as they sing 'Every day I'm shufflin' and dance with the rest of the infected dancers for the remainder of the video, which finishes with the caption and interpolation, 'Every day I'm shufflin'.
The outdoor scenes of the music video were filmed at Warner Brothers Studios 'New York Street' backlot, [8] a five-acre site containing the facades of buildings on individual 'streets', recreating eight different areas of the city. The song reached number one on the Billboard Hot , becoming the duo's first number one hit in the US; it remained there for six straight weeks.
The song spent eleven weeks at number one in New Zealand and ten weeks in Australia. Thursday 30 September Friday 1 October Saturday 2 October Sunday 3 October Monday 4 October Tuesday 5 October Wednesday 6 October Thursday 7 October Friday 8 October Saturday 9 October Sunday 10 October Monday 11 October Tuesday 12 October Wednesday 13 October Thursday 14 October Friday 15 October Saturday 16 October Sunday 17 October Monday 18 October Tuesday 19 October Wednesday 20 October Thursday 21 October Friday 22 October Saturday 23 October Sunday 24 October Monday 25 October Tuesday 26 October Wednesday 27 October Thursday 28 October Friday 29 October Saturday 30 October Sunday 31 October Monday 1 November Tuesday 2 November Wednesday 3 November Thursday 4 November Friday 5 November Saturday 6 November Sunday 7 November Monday 8 November Tuesday 9 November Wednesday 10 November Thursday 11 November Friday 12 November Saturday 13 November Sunday 14 November Monday 15 November Tuesday 16 November Wednesday 17 November Thursday 18 November Friday 19 November Saturday 20 November Sunday 21 November Monday 22 November Tuesday 23 November Wednesday 24 November Thursday 25 November Friday 26 November Saturday 27 November Sunday 28 November Monday 29 November Tuesday 30 November Wednesday 1 December Thursday 2 December Friday 3 December Saturday 4 December Sunday 5 December Monday 6 December Tuesday 7 December Wednesday 8 December Thursday 9 December
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